ULTIMATE DIRECTION

For All Athletes

Our product designs improve performance and enjoyment for self-propelled adventurers of all levels.

The Ultimate Direction Difference

We're constantly innovating, collaborating, and testing our products with athletes around the globe.

• At Ultimate Direction, we believe creating sustainable products and processes can help shape a better future and outdoor experience for everyone.
• That's why all our product is 100% BPA-free and all apparel is 100% PFC-free.
• With 20% of our new apparel made using recycled materials, we pushed sustainable design even further.
• 45% of the new apparel fabric is also bluesign® certified and 35% is OEKO-TEX® certified.